The 2017 Nonprofit Email Deliverability Study will help you crush your email marketing goals by reducing spam.  Did you know that an average of 22.64% in potential fundraising revenue was lost in 2016 simply because of messages ending up in the spam folder?  This report covers:

5…Executive Summary
10…How much does spam cost nonprofits annually?
15…What can organizations do to improve their deliverability?
17…Deliverability Case Study

Who needs it?

Nonprofits who are currently marketing with email. If your nonprofit asks for donations with email, this guide can help you increase your bottom line.

Why it’s Important

If your emails are ending up in your supporters spam folder, this can be detrimental to your success with ongoing email campaigns. By following a handful of best practices you can make sure email marketing is time well spent.

How to Use it

Download the guide below and share with fellow board members or volunteers who are responsible for your email marketing. If you have hired a web agency(like us!) you can use the guide to be sure your emails are following best practices.


The 2017 Nonprofit Email Deliverability Study was provided by Everyaction:

Isn’t it time for you to figure out just how much your nonprofit could gain from better email deliverability?

In this study, you’ll find:

An updated, in-depth evaluation of email data from 55 leading national nonprofits
No-nonsense breakdown of the real financial impact of spam – the numbers will surprise you!
Advice from our renowned email deliverability specialist to help lower your spam rate
Deliverability data you can use to start sending better emails


2017 Nonprofit Email Deliverability Study

Click the download button to go to the external resource.  For most PDF’s, guides, and templates you will have to supply your name and email address to the original author.  Just fill out the form and the resource will be sent to your email or downloaded immediately.  Enjoy!



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