#GivingTuesday Campaign Launch Template

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. The date is the first Tuesday after Thanksgiving, following Black Friday, and is set for November 28th, 2017.

#GivingTuesday Campaign Launch Template from Everyaction helps you put together a digital campaign for the single largest day of online giving.

Who needs it?

If your nonprofit relies on online donations, or you are putting together an email/social media campaign, a focused #GivingTuesday campaign can bump your end of year donations.

Why it’s Important

Online donations are increasing year over year, and this campaign capitalizes on the massive amount of online shopping that takes place on Cyber Monday.

How to Use it

Download the 10-page Word template and read through the overview.  Follow the instructions for outlining your target market, objectives, and messaging.


This template is provided by Everyaction:
Whether you’re saving the climate, educating our children, or pursuing world domination (joke, joke..), it’s by far the biggest fundraising opportunity of the year. With months or even years worth of donations on offer, do you really want to go in unprepared? Of course not.


This template will help define:


Clear objectives
A strategy
Your target audience(s)
Clear and effective messaging
A multichannel media strategy
A timeline
A resources plan


With all this under your belt, you’ll have a path forward and a clear plan for launch on November 28th.

#GivingTuesday Campaign Launch Template

Click the download button to go to the external resource.  For most PDF’s, guides, and templates you will have to supply your name and email address to the original author.  Just fill out the form and the resource will be sent to your email or downloaded immediately.  Enjoy!


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Need help with your #GivingTuesday campaign? Harvard Park Digital works with nonprofits with all budget sizes. Let us create your organization’s most valuable marketing asset.