A downloadable Nonprofit Donor Persona Template from Everyaction that helps you to create a robust donor persona that you can use to guide your donation strategy.

Nonprofit donor persona templates are a great way to nail down your marketing efforts.  After outlining a donor template you can share it with your organization to make sure everyone knows exactly who your target market is. This will streamline your marketing efforts and make sure everyone is on the same page.

This template makes it easy by including an example donor and 9 templates to cover your various target donors.

You can create a donor template for your organization’s different demographic groups, income level, or geographic location. Another strategy is to create a donor template for each new fundraising effort.

Regularly update your nonprofit donor persona template with new information as your organization grows.

This will save you a ton of time and help guide your thinking when it comes to your constituents.

According to Everyaction:


Download the Nonprofit Donor Persona Template and get a better picture of who your donors are, what they care about, and how to talk to them about your organization.

Quick-view dashboard of personas + messaging
Nine fully customizable template pages that outline background, demographics, common objections, communications strategies, and more.
Example donor persona to get started



Nonprofit Donor Persona Template

Click the download button to go to the external resource.  For most PDF’s, guides, and templates you will have to supply your name and email address to the original author.  Just fill out the form and the resource will be sent to your email or downloaded immediately.  Enjoy!


Get Your Free Consultation

Going to an event? Reach out and let us know! We work with nonprofits with all budget sizes. Let us create your organization’s most valuable marketing asset.